Watch out, PREYER about – “The devil can quote scripture for his purposes”

Leo Burnett used to have a little notepad on which he wrote down phrases he heard that struck him.

I am an avid collector of bits and pieces – I have God knows how many I mean to comment on – but I found a very instructive one two days ago.

I think I may have mentioned a while ago the story about the founder of Scientology, Ron Hubbard, saying that if you want to make a lot of money, just start your own religion.

He did extremely well, so I can’t fault his approach, but there are plenty of people doing pretty well by piggy-backing on the ones that are around already. That is one reason why I make a point of studying the techniques of the bible thumping crooks who make millions on TV here and elsewhere

This came to mind when I saw a mailing yesterday from Bishop Wayne T. Jackson of Detroit to my daughter’s mother.

It is a brilliant piece of work, I must say. He wants to send her three anointed prayer cloths he has personally prayed over. They are well worth getting, as it appears that a great many miracles have been taking place as a result of the Bishop’s “Miracles Do Happen” broadcasts, and all he needs from her is a donation of anywhere from $39 to you name it.

I am going to analyse this masterly piece of preying on the gullible on video. Even the scamps who promise you infinite riches online without lifting a finger could learn a lot from these rogues.

And what’s great about their business is that as far as I can see you can call yourself a bishop or a pastor or whatever you like and nobody can stop you. No need to send years studying how the Internet works: just get yourself a bible and an appalling suit.

If you want to add a veneer of plausibility, emulate the “reverend” Ian Paisley, who bought his degree in theology from one of those mail order universities, but still managed to end up helping to ruin and then run Northern Ireland.

Turning aside from the devil posing as God, something instructive happened yesterday.

I spent most of the day in the freezing cold shepherding my daughter and 7 -12 of her friends (they kept on coming and going) from one place to another. At about 8.15 p. m. we were walking up Bloomfield Avenue in Montclair. We stopped at a crossing. Two girls were close behind us. My daughter turned to one of them and said, “Hey, you’re my friend on Facebook.”

So much for social networks.

By the way, I apologise if the look of this journal changes from time to time. It’s a miracle I manage it at all. I started writing on a big, clunky 1930’s typewriter, so I’m doing pretty well.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. andycrichton

    praise the lord, you saved us from another scam. Ever been to Lourdes, that whole miracle water etc doesnt hold up to scrutiny judging by the coach loads of wheelchairs that enter and leave the cathedral with no perceivable change in status.

  2. trine

    important to not miss details for devils.
    even the latter have to earn a crust, as crusty old devils do.
    and even if the devil pays all the best tunes Gods got the orchestra and conducts..does He have commission agents?

  3. @andycrichton

    Don’t scoff. I’ve been to Lourdes & have seen with my own eyes a miracle. One of those unfortunate wheelchair bound of which you speak was wheeled thru the Holy Water and emerged to gasps of disbelief with what were clearly new tyres

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