What can you possibly say about this?

There have been many comments and prognostications about the joys of social media.

Like almost every new marketing idea I can recall it has been hailed as the answer to a maiden’s prayer. Legions of experts have sprung, full-grown, almost miraculously, from the ground. Somebody has founded a trade association (far too often a bad sign: most appear in my experience to have as their main function providing cushy lives for those who set them up and work in them).

But all this is to me as nothing compared to the fact that I am being followed on twitter by someone called Yeast Quick Cure.

A strange name indeed, and a strange sensation. Is Yeast Quick Cure a male or a female. If the latter, does she have voluptuous curves and a come-hither smile? Will she join the Social Media Chipmunks Association. Might I find myself next to her at the bar during the annual awards night – for there surely will be one?

Where will it all end? Will I be followed by a Chinese Sprocket manufacturer in search of trade or – who knows? – a marketing-mad maker of sanitary pads?

Is this lunacy what the canny inventors of twitter had in mind?

It really is very confusing. And by the way, has it got anything to do with thrush?

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. trine

    and as to thrushed candidaly speaking,the haemmoroids might suit the experts better..hang on a minute are they ancestors of androids….

  2. I bet they're all already on there …

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