This morning I’m buying the Daily Mail – because this afternoon at 4.30, London time I’m doing a free webinar.
I’ll be going through the ads in the paper to see what I can learn and pass on.
But to set you thinking I read two interesting pieces of news when I woke up.
1. Leo Burnett global creative head Mark Tutssel claimed the days of selling are dead in a talk to MADC members – that’s an Australian group.
“It’s about activating and amplifying human purpose in a fresh new way,” he said. “It’s our duty to be creative and interesting.
2. WPP reported an 8% revenue drop in 2009; they expect all sectors except advertising and media investment management (whatever the hell that is) to “grow modestly” in 2010.
Are these two facts linked? Is it just faintly possible that most firms are only interested in advertising that sells and don’t give a dead duck about amplifying human purpose? Would Leo Burnett be spinning in his grave? I wonder when Mr. Tutsell last wrote an ad that sold. In fact I wonder if he ever does anything except fly round the world waffling.
Etcetera. etcetera, etcetera.
If you want to listen to someone who disagrees profoundly with this poppycock and naively writes copy every day that has no interest whatsoever in amplifying human purpose, and every interest in selling, email Al@draytonbird.co.uk and he’ll tell you how to join the webinar.
Oh, if you like the sound of this, get over to askdrayton.com and – if you haven’t already – register before midnight tonight to get a free 28 day trial.
(I find the word “free” has a tonic effect on human purpose).
