Thanks, Gareth – and whoever thought this up

The Goldman Sachs Caper


Hi – I have this car that I want my friend over here to sell you.

I’m pretty sure the brakes will fail and when you hit something, the petrol tank will explode, because the car is showing signs of those two exact problems.

My friend’s not going to tell you that, though.

Nor is he going to tell you that I was the one who told him it was fine to sell the car to you.

Now, I didn’t actually sell you the car, but I’m planning to take a life policy out on you, because you’re driving a car I’m pretty sure is going to kill you.

Is what I’m doing wrong?

I mean you’ll be DEAD and I’ll be RICH, but technically, I didn’t do a damn thing wrong, did I?


Note: Some things never change. Back in the ’60’s Ford sold a car called the Pinto that did pretty much that. Then of course there was the highly profitable war (for them and their friends) organised by Bush and the Bliar. Not forgetting the Union Carbide obscenity in India which people are still dying from. And so it goes.


About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. John

    I just finished reading Liar's Poker by Michael Lewis…80's boom time on Wall Street. If you just cross out any reference to the 1980's and substitute 2009/2010 you have the same old same old.

    A plague on all their houses.

    Reply

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