Just in case you can’t sleep: a new Gold Standard in jargon. Any skilled translators around?

This just in from Wandsworth Cemetery. It’s only a shame that the member of the Undead who wrote it can’t spell “seamlessly”.

Performance Canvas Planning is the first fully unified Information Synthesis, Performance Management and Planning tool that uses the collaborative power of Office 2010 allowing business users to communicate and maintain different dashboards seemlessly. Also, our unique BI Wiki functionality used to top of Office 2010 allows users to monitor, analyze and plan collaboratively. Performance Canvas Planning allows users to work within Excel 2010 and to further push data out into the web, allowing multiple users to interact with dashboards and mashboards from any internet connection, even from mobiles.

Isn’t that just great? But there is more …

Performance Canvas Planning integrates flawlessly into MS SQL Server 2008 R2, the latest data warehousing release from Microsoft and as well as the newest release of SharePoint 2010. Working with Power Pivot, Microsoft Excel users will be able to further drilldown and perform comprehensive forecasting and modeling. They can create, monitor and control plans from every department. With native integration in Excel, Managers are able to instantly report not only financial and operational data, but to pull data from departments such as marketing, human resources. The limit to what data that can be pulled into a report is not just within the company, but users can pull data from external sources such as financial websites and news sources, making reports on customers and competitors valid, in real time. The best part about this software program is the native excel functionality and the ability to access these resources from the web without having to learn a complex, new software platform. Performance Canvas Planning goes beyond data collection and analysis but allows a management team to have a clear, common perception of the business and plan for its future.

Find out what how Performance Canvas Planning can help you make the most of your companies data today!


Love the exclamation mark for the easily excited. You can just imagine a night of passion with the author, can’t you?

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

9 Comments

  1. Tom Doggett

    Sounds like something that was written by several people together around a table.

    Thanks – I was supposed to be drafting a piece of direct mail today but now I'm worried that whatever I write is going to seam* perfect in comparison, however bad it is.

    Perhaps it's just a clever technique – if you want to claim that you've come up with something new, simply use a combination of words that nobody has ever thought of using before. Especially if a lot of the words aren't really words…

    *a seemless joke

  2. What is interesting is that this is clearly something very good, magnificently obscured by a cloud of polysyllabic guff. I have a client in Oregon that sells scientific equipment to whom I think my main contribution has been to encourage plain language.

  3. Tom Doggett

    I think it would be easier to accept if it wasn't for the exclamation mark at the end. I don't know why.

    By the way – clicking on your name above your comment takes you to http://www.draytonbirdcommonsesnse.com/ – sesnse not sense.

  4. What a yawnfest. Thanks for sharing though, Drayton. I think I'll send it to my sister; when one of her kids is having night terrors or refuses to nod off, she can read it to them and bore them to sleep 🙂

    Debs x

  5. John Walters

    This is off subject, Drayton, but as an authority on modern English usage could you explain the American usage of the word 'fit'?
    Apparently in the US the word is invariable, set in stone in fact.
    If I was an American, which of course I am not (do I hear 300 million collective sighs of relief?), my trousers may fit me today but yesterday they fit someone much larger. Criticism of my eating habits would be entirely fit.
    Whatever happened to fitted and fitting?
    Your lucid and incisive thoughts are awaited.
    Cheers
    John

  6. “Two countries divided by a common language” — but I think American English will win because of TV, Hollywood, etc. Already people here say “I'm good” which used to mean well-behaved and now means well. On the underground we are asked to exit, rather then leave the damn train – there are tons of examples. But language does not stand still. 150 years ago “ain't” was upper class usage; now it isn't – and so on. By the way, I don't consider myself an expert at all. My only merit in this as many other matters is that I am slightly more knowledgeable than most.

  7. Not only can the dolt not spell “seamlessly”, neither can he/she spell “modelling” (unless it's US spelling) nor the third word from the end … “companies” should be “company's”.

  8. Hey, I have noticed that occasionally this page shows a 500 server error message. I thought you would like to know. Regards

    1. Drayton

      We regularly have all manner of problems. Bring back the parchment and quill!

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