If you follow all these disjointed ramblings you know I vented a little spleen last week about an e-mail I got, and said I would run a series of webinars on better writing.
A delightful story was told by the great cartoonist and writer Thurber about the eccentric editor of the New Yorker magazine, Harold Ross.
Ross was a gloomy nit-picker, hardly ever satisfied, and with little apparent sense of humour. On the rare occasion when he saw a contribution he liked he would murmur, “I am encouraged to go on.”
Well, I am encouraged to go on – I have a few other subjects that may interest you like positioning, fund-raising, briefing, research and testing, brand building, how to present, how to be a good creative director, creative analysis and so on.
Let me know if any of those sound interesting, please – or if you have any other suggestions.
I will now prepare the better writing webinars. They will chiefly be concerned with writing to persuade – but cover everything from what to do before you write and how to manage your time to how to get ideas, with advice on better writing from George Orwell and much more.
So if more of you are interested, let me know that too.
Thank you for the chuckle on a gloomy day, Drayton! Alas, your words are true; that the good are those who want to improve. How do we rally those who don't know they need to improve? Too frequently, I return direct mail with red pen marks through the copy. Funnily enough, it has never achieved any business, but nor have I been bothered again!
I am interested in your webinar, please.
Louise
Sir,
I enjoy the rambles. I'm not going to tell you that I am a rambler myself – that would make me an extinct car.
I will say that I would like very much to hear your voice via webinar. Well, not just your voice but the marketing wisdom that it conveys.
looking forward to them.
I had a similar experience providing basic advertising workshops to a financial client.
The youngsters were keen. Their superiors, middle ranking marketers, who were the real problem, couldn't be bothered.
Sadly, missed last week's webinar. Would like to dial in for future ones.