The worm Bird explains his lapses from virtue

Let me first apologise, and second, put you out of any misery.

The key lies in something I often say and firmly believe: Don’t just think about doing things. Dothem.

The older I get the more I believe this – and the less time I have to do things. So I have FAR too many things on the go.

(I’m not trying to show what a busy old boy I am – just explain my lapses. ** Some of which, like the lack of a video, are perpetrated by my dedicated colleagues).
So, besides writing copy, making speeches, doing interviews, seminars and webinars …

I’m preparing for the next EADIM residential course in London – but shamefully haven’t quite finished duplicating the 40 plus hours of video from the last.

I’m revising the structure of my Commonsense Learning Programme which may have greater stamina than other similar things, but should be restructured and simplified.

I have a programme aimed at Corporate Marketers which involved a £20,000 investment that has been lying around for a while but really needs fully reviewing.

I have a new book on the stocks that I have to go through – with a cover design I don’t really like.

Sorry if that’s boring and does not excuse my lapses – but I hope it explains them, and buys a little understanding.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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