Was my client right to scold me? You decide.

Yesterday one of my favourite clients rang me and askd me a question.

“How long have you been giving me advice, Drayton?”

“Eight or nine years.”

“Have I ever given you any advice?”

“Er … no.”

“Well I am now. You are seriously undervaluing those writing webinars.”

Well gentle readers, please don’t assume this is a highly unsubtle way of telling you the damn webinars are the grestest deal since free wine at one of the Emperor Nero’s more imaginative orgies.

I’m just telling you what the man said, and since he runs webinars himself, who knows? – he may be right.

Anyhow you can decide for yourself (assuming you want to write stuff that persuades and you don’t just come here for the bad jokes).

Just go here and sign up. There’s a money-back guarantee.

In the first webinar, which lasts just under an hour, I will:


Why not
sign up now?

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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