A lunatic invitation – plus an interview you might enjoy

I don’t wish to mock the afflicted, and I am sure it was well-meant, but I was just invited to join a group – I’m quoting here – “where you disconnect from all stress, strain and struggle and connect to your greater self with processes, support and mental tools that will mafiest desires!”

Mafiest“? Setting aside whether it will teach you to spell, almost every word of this invitation is meaningless new age bollocks, and anyhow, my beloved and I will disconnect from whatever ails us at 2.30 this afternoon by meeting two friends and having a spot to eat and some beers at the Pig’s Ear in Old Church Street round the corner.


However, if you’d like to connect with my fatuous self you might like an interview Michael Senoff just released: http://www.hardtofindseminars.com/Drayton_Bird_Interview.htm

It must be quite good because already over 3,500 people have tuned in – with some nice comments.

I must apologise: it won’t tell you how to get rich, but let’s face it, any number of bullshitters will tell you what a doddle that is.

What it will tell you is any number of ways to avoid going broke, because the first half is mostly about the schoolboy business mistakes that stopped me getting rich when I was young. That should help you avoid some ghastly errors. The second is mostly about David Ogilvy during the period when I worked with him. You may find that illuminating, too.


About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

Leave a Reply

Your email address will not be published. Required fields are marked *