Are you one in 10,000? I was not a good enough copywriter for Money Week. Maybe you are

I don’t know about you, but I find it hard to remember my successes – whilst my failures haunt me for ages.

One such occurred about 3 years ago when I was trying to beat Money Week’s control. I just couldn’t crack it. Got the tone wrong – and to be fair to myself, I used an idea suggested by one of my colleagues which I thought excellent- but it wasn’t.

Now Money Week are looking for trainee copywriters. If you secure the job, you’ll be getting paid to learn expertise in probably the highest-paid category in the business. Go and have look http://www.moneyweek.com/about-us/moneyweek-careers.aspx.


The ad alone will teach you a few lessons about copy – and as they rightly point out only one person in 10,000 makes it as a successful copywriter.

If, on the other hand you are not only interested in copy – but would like to learn from some of the world’s ablest marketers – why not trot along to http://directmarketingcourse.com?




About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. Jk

    Have you looked at the performance of the company in the example report – it went to a peak of 26p from 7p – a great prediction.

    Reply

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