“I’m putting you on hold … … I’m putting you on hold again… you’re through to the wrong department…’


Being old, I read The Oldie – as I have said before here, and one of its best features is the cartoons – this being an example.

But enough levity. Did you know I’m doing a free webinar next Friday on the 10 best ads of the last 10 years?


Go to www.draytonbird.net/bestads and you can arrange to join in the fun and frolics.

The best part of course, as always, will be when I reveal my selections, you disagree and scream abuse at me – and our previously amicable relationship dissolves forever.

Don’t blame me if it all ends like that – I won’t be able to hear you anyhow. The idea was Marta Caricato’s and I have been pretty astonished by how quickly people reacted when we stuck three posts up about it.

Oh, by the way, for those of you who having counted to ten just keep going – and there seem to be quite a few – the last ten years means the last ten years, not the last forty.

Bearing that in mind, please send me your suggested contenders.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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