Yes! The London Olympics Mascot is a worthy competitor to the hideous logo

After the mugs in charge paid gazillions to some “designers” for the ugliest logo ever I wondered in the odd idle moment if they had anything worse in store.


How cruelly I underestimated their capacity for the third rate! In what one suspects must have been a creative frenzy fuelled by cheap brown ale someone came up with the Olympics mascot.

The copy that describes it is almost beyond the cruellest parody.

Get into the spirit of the Olympic Games with Wenlock, the official London 2012 Olympic Games Mascot.


Named after Much Wenlock in Shropshire, a town at the heart of the Olympic Movement’s history, Wenlock’s most distinctive features are the light on his head that’s inspired by the lights on London’s black taxis and his camera lens eye that captures everything he sees.

Each of the funky bracelets on his wrists matches the colours of the rings on the Olympic Flag and they’re friendship bracelets too. This cute mascot will be the perfect way to mark the historical event!”

Not really.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

13 Comments

  1. Looks like a grey penis

  2. Drayton

    But what a big eye it has:-)

  3. Grascakinja

    Nah, surely cheap brown ale can't be blamed for that! It must have been something a lot more halucinogenic, possibly combined with anti-depressants and penis enlargement pills…

  4. M Smith

    Zakumi (the 2010 football World Cup “mascot”) looks like a da Vinci masterpiece in comparison to this abomination.

  5. I see that there are still a few of the old Stalinist guard left over since the elections. It's a Gordon Brown mascot – the Celtic Cyclops is back! Utterly useless, an embarrassment to the country and seemingly child friendly.

  6. Sezzer

    Truly, madly and deeply disturbing…….
    A class of 5 year olds would have come up with something better than this…..can't imagine anyone wanting to buy/touch or smell this carbuncle of an object.
    Would it be awfully unpatriotic to leave the country during the games……???

  7. Perhaps Whatcha Cock might fit the bill. It covers the local patois of venue with a homage to the prick who designed it.

  8. Frank O'Leary

    Looks like the bastard child of a Dalek and a Cyberman … with no Doctor in sight.

    Truly, I fear for the British. Pass me the hemlock, Wenlock.

  9. Looks like a giant bloodless penis, with nasty orange scars.

    Even it's stubby feet look like gonads.

    This will surely be the laughing stock the Olympics, but perhaps I'd better not speak too soon. Who knows what other marketing terrors await.

  10. Drayton

    Go to the top of the class, Frank. And I do agree about the sheer stupidity of naming “it” after a little spot that will never benefit from the games.

  11. Interesting that Shropshire is a UFO hotspot, according to this article:
    http://www.shropshirestar.com/latest/2008/03/17/county-hotspot-for-ufo-sightings/
    And Wenlock has a sibling, called Mandeville:
    http://www.movieline.com/2010/05/wenlock-and-mandeville.php
    Apparently there's to be an animated series about these two – possibly authored by Michael Morpurgo (I wonder if that's Martian for something …?)

  12. I think the Gordon Brown mascot is appropriate, but not taken to it's true dimensions. It's grey, pointless, one-eyed and has both arms up multiple rings …

  13. Adam

    It's for your grandchildren, Drayon. Not for you. Not for me. And yes, I think it's bloody awful but if you're a nine year old, it's the coolest, maddest, what-was-that thingum. These days, if they had Mischa the Moscow Olympics bear, they'd be complaints on the bottom half of the internet about its tubbyness promoting obesity and 'child protection' people worrying about how Naranjito the World Cup Orange would upset nippers with Type One diabetes.
    In this, I may have found an answer to the issue of Stakeholder Accountability. Namely, if it's nothing much to do with you, then just piss off.

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