At last! Crap creative makes its entrance, a good joke from Slovenia – and a quick preview for you


My colleague Carol, who has put up with me for over a decade now, has an eagle eye for the ludicrous.


So I must thank her for showing me this example of how not to advertise.

As so often the perpetrator doesn’t have enough confidence to sell what is a good proposition – besides knowing nothing about what works and what doesn’t.

***

In France and Belgium the unions have decided with even more enthusiasm than our lot that the way to save a failing economy is to stop work.

So their strikes meant that on Tuesday I had to get up at some insane hour to go to La Hulpe, the home of Kodak in Belgium and do a talk.

My friend Ales Lisac was on before me – a tough act to follow as he’s very funny. He brought his wife Natalie on the trip.

As he explained, “This is a workshop. I work. My wife shops.”

***

Besides being very entertaining, Ales knows a lot about making money in tricky times and will speak at EADIM – a subject you’re probably sick to death of.

However, I know one or two people in the U.S. and Australia are miffed that they can’t make it.

So to see what you’re missing, just go here.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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