I just got an email from not one, but two of my old clients, making a big mistake.
It read:
Tell Us What You Think
At American Express, we want to know what you think of our service – and what we can do to make it better.
We noticed you recently contacted our Customer Service Centre with an enquiry. We hope we were able to help you and that you were satisfied with the service you experienced. But could we have done more?
To help us do more, we would like to invite you to complete a short survey. It will only take a few moments and we will use your comments to improve our service to you. We will not use your responses for marketing purposes.
Thank you in advance for your participation. We look forward to hearing from you.