How thrilling! I have my very own Stalker. But it’s weird. She looks about 3,000 times better than me


Did I ever tell you I met David Bailey? I did, I really did.

It was long before he hit the headlines, in a pub in St. Christopher’s Place, when I had my first job as a group head in London and he was just starting out.

It was 1962, I think, and London was about to start swinging. We were both unknown – and I still am outside the murky world of marketing.

But he, of course, became one of the world’s greatest smudgers. (That was the word for lens artists when he and I were young).

As you probably know, making money out of photography is nigh-on impossible now. Cameras can do just about everything except give you a blow-job, so nobody wants to pay for professional work.

But really capturing people and their lives isn’t done through technology. That takes talent. Which brings me to my Stalker.

I met Joanne Stowell when she was taking the pictures at a friend’s wedding at the Marbella Club. She has a different approach. She’s a stalker. She watches people like a hawk and follows them around to get those unguarded moments, those revealing shots.

You can see some of the shots she took at EADIM here. To be honest, I don’t like the one of me – but she does. Maybe it looks better in the dark.

Anyhow unless you’re blind or devoid of taste, you can see she has real talent. You’ll find her at www.yourpaparazzi.co.uk if you want really special pictures. As you will see from the picture of the Scandinavian gentleman on her first page, she knows quite a few interesting people – which makes it quite surprising that she’s so reasonable

And as you can’t see, besides having more talent she looks a lot better than me. But then nowadays most people do.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. Chris Stacey

    I really like the photographs – they show a lot of creativity. It's about getting that picture which I think the photographer really does achieve, rather than worrying about eggyolks!

Leave a Reply

Your email address will not be published. Required fields are marked *