This made me laugh

Last month a world-wide survey was conducted by the UN. The only question was: “Please give your honest opinion about solutions to the food shortage in the rest of the world?”
The survey was a massive failure because: 1. In Eastern Europe they didn’t know what “honest” meant. 2. In Western Europe they didn’t know what “shortage” meant. 3. In Africa they didn’t know what “food” meant. 4. In China they didn’t know what “opinion” meant. 5. In the Middle East they didn’t know what “solution” meant. 6. In South America they didn’t know what “please” meant. 7. In the USA they didn’t know what “the rest of the world” meant. 8. In Australia they hung up as soon as they heard the Indian accent. Timothy Goodson Harris

7/4 Cape Court

Byron Bay NSW 2481

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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