Students leader talks bollocks – as usual – plus a new free video coming up

Since 1975 every President of the National Union of Students has gone on to become a politician, almost invariably in the Labour Party.

The best (or worst) example is Jack Straw who went on to become one of The Great Bliar’s and subsequently The Bloated McToad’s slimiest sidekicks.


You can’t expect a trainee politician, or Compulsive Liar in Embryo, to talk sense – which is why it was no surprise to read that the current President of the students’ crew, Aaron Peter, thinks the present government is placing most of the burden of our current woes on young people.

I saw this in a piece about the fact that the number of graduates who can’t get jobs has doubled.


This is a shame, but if you were to ask me who is suffering most I would say Aaron is full of shit. The people who have been getting a right kicking for the last 14 years have been older people, those who made the mistake of saving money for retirement.

First of all half their savings were stolen by the reptile Brown, then the return on what was left was slaughtered as a result of the financial cock up caused to some degree by the squandermania of the said McToad and Bliar. Now if you do save the banks give you fuck all interest in order to afford their bonuses – and if you want to borrow, oh dear!

Returns are dire; annuity rates are the lowest in history – and I could go on about what I can only call the biggest financial rape in British history which actually discourages saving. And all the while the politicians, union leaders and retired bankers enjoy their index-linked pensions.

And by the way, one reason students can’t get jobs is that far too often they have not been taught to write English properly because of the fashionable drivel that expressing yourself as you please matters more than being coherent.

Enough of all that. I have finally, finally managed to extract from the maw of the large organisation responsible two videos made in New York in the summer.

One is me interviewing “the world’s greatest salesmen” and the other is him interviewing me about what I think is the secret of great selling with a potted history of my career and many mistakes.

I looked at them yesterday and was amazed. They really are rather good and – in my view, anyhow – quite entertaining.

But who said I was in love with myself?

My new boss, the radiant Chloe, will put one up for you to see when she is satisfied that it meets with her demanding criteria.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. Drayton

    Your English instructor is a pedant

  2. If the task was to converse well, we were top dreawr.But on the entertainment front, claro, it was poor.Obviously I reject Robinb4s lame efforts to pin the blame on me. We were jointly culpable somewhat redolent of the b4letb4s make a film on Arthurb4s Seat Sundayb4 that went as far as Robin and me walking about 15 feet up Arthurb4s seat before jacking it in and going to Starbuckb4s for a coffee. I mean, Starbuckb4s!? We were that bad!As for the tech problems, soon to be resolved as at the end of the month ib4m moving into a new flat with wi-fi.No excused next time. Only just not being very funny.

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