But can I call you a deeply unpleasant, grasping bully and shit, “Sir” Fred? Plus an interview with someone who really does understand money

Former Royal Bank of Scotland chief executive “Sir” Fred Goodwin has obtained a superinjunction to stop him being identified as a banker.

He is the man whose arrogance and incompetence, together with that of the Bloated McToad and his sidekick Ed Balls we are all still paying for.

John Hemming, the Liberal Democrat MP for Birmingham Yardley told MPs about this outrageous piece of legal flummery, asking:

‘Will the government have a debate or a statement on freedom of speech and whether there’s one rule for the rich and one for the poor?’


Fat chance of Dave “can anyone show me Libya on a map?” Cameron and his pals doing that.

Superinjunctions stop the media from even revealing that an injunction has been obtained, but. MPs can use parliamentary privilege to avoid the legal ban. Good on you, Mr. Hemming.


Interestingly, Mr.Hemming made his money in investing. As did my long-time client Hargreaves Lansdown who the day before I flew here (I’m in New York) joined the FTSE 100 – the biggest firms by capitalisation on the Stock Exchange.

They did it the hard way. They earned it.

If you want to know what it takes to climb from a spare bedroom to an awful lot of money, I can help.

That’s because I spent a fascinating hour interviewing Peter Hargreaves to tease out his secrets and his character. It has majestic views of the back of my head – plus his pungent views on matters like meetings, salesmen, who he learned from – and brand advertising (not keen).

He has written an excellent book on how he did it all called In for a penny.

Very few people have seen this interview, but you can if you come to my branding weekend at the Business School at De Montfort University, just an hour away from London.
www.draytonbird.net/branding

By the way, the day of the London bombings I did some training for Hargreaves Lansdown (don’t ask how we got there!) Quite a few of their people have attended my seminars too.

They seem to have done quite well. Maybe I could help you, too.

Best,
Drayton
www.eadim.com
www.draytonbirdcommonsense.com

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

8 Comments

  1. Chalky

    Need the proper link, please

  2. Drayton

    It worked for me. What is wrong?

  3. Marilyn

    When are you coming to Florida to give us one of your great shows?

  4. Link works! Also “brilliant”, “hugely perceptive”, “what a splendid man” and “can I buy you dinner at the restaurant of your choice”? Bev

  5. Drayton

    I was there last fall speaking for ETR. People often ask me, and I always say you pay, I speak:-) So far this week it looks like Minsk and somewhere dangerous in the middle east!

  6. Drayton

    I was going to write about the news restaurant of my choice oddly enough, which is Jamie's Italian in Bristol. Now there's a man who knows how to build a brand

  7. Mike

    Does he really believe that anything will prevent him from being regarded as the lowest form of humanity? By the way does the injunction prevent him from being identified as a W-nker?

  8. Chrisjourno

    mmm…. Hargreaves not that gracious about Drayton,methinks some vain dissembling-or just the proclaimed guru of marketing entering the light from being in a state of darkness? 

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