“Hypocrisy is the tribute vice pays to virtue”

Nobody was better placed to define hypocrisy than Oscar Wilde. At the very time he was imprisoned, the prime minister, Lord Rosebery, was widely believed to be homosexual

I wonder what Oscar would have thought of the great phone-bugging hoo-ha.

The newspapers have always used any and all means to get information. Think of the late Diana. Or Prince Charles’ phone calls. Or going further back, the Profumo scandal.

Forty odd years before Wilde, when the Victorians were busy inaugurating the great age of hypocrisy, Macaulay wrote, “We know no spectacle so ridiculous as the British public in one of its periodical fits of morality.”

But the public have nothing on the newspapers themselves. The News of the World was built almost entirely on weekly dollops of false indignation.

So there is something pleasingly ironic about the way non-Murdoch press is busy whipping itself up into a frenzy of false indignation – whilst licking its corporate chops.

Cosi fan tutte.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. This isn't right.

    Why should the papers a lie about anything? What reasons do they have?

    Everyone knows they are run by upright members of society without any hidden agendas.

  2. It's a hard choice between “pleasingly ironic” and “nauseating”. Maybe newspapers are in the ultimate marketing business, because the assumption is they are doing something nice and simple like “reporting” (ha!).

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