Sheer delight and a dash of misery from Bill Bryson

Schubert and Beethoven were walking down a street one day when they heard someone playing Mozart.

Beethoven turned to his companion and said “You and I will never write anything that good.”
I feel about the same every time I read Bill Bryson. I think I have read all his books and they fill me with a melange of joy and depression.

Joy because he writes so bloody well; depression because I don’t. I think one of his best qualities is the way he manages to find so many funny anecdotes.
His latest, “Home”, tells the story of Sir John Lubbock, a friend of Charles Darwin, who among other excellent things is responsible for Bank Holidays, which came in when previously the average British worker only got Sundays and Christmas off.
(Come to think of it, when I started the working week was five and half days long).
Lubbock also saved Stonehenge for us when it was about to be shipped off in bits to America.
But what endears him most to me is his eccentricity. He once spent three months trying to teach his dog to read.
How excellent!
Maybe someone should try to find out how he went about it. It might help in some of our schools.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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