Well, do you actually give a f**k? This little graph, clearly based on years of rigorous academic study, may give you the answer


A friend from South Africa occasionally sends me stuff that brings a wry smile, a quiet chortle or even a joyous belly-laugh.

But this particular fruit of his research brought me to the startling realisation that I really am very odd indeed.
Not only do I give a fuck – I do so with greater fury and vehemence as every year passes.
Maybe I should seek help. Or pay to get a banker or politician run over. I must give it some thought.
Anyhow, just as I’m about to plumb the murkiest depths of gloom I always find something somes along to cheer me up.
Today I saw my more or less crazy but brilliant friend Jo Stowell who has just had a beautiful book of her photos produced.
The rather excellent copy at the beginning is, in my considered view, one of the best examples of that sort of this I have ever seen, possibly because I wrote it.
But I was not responsible for the extraordinarily good design. I don’t have the talent. But I believe it was by a lady called Annabelle, who I have never met or even spoken to.
She works with a printer called EPC Direct, www.epcdirect.co.uk – and I’ve never heard of them before either. They are lucky to have her.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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