Your money and the liars in charge – and a little example of why everything is going wrong: the triumph of drivel

If at some time in the next few years you wonder why you are working like a maniac just to stand still (unless you just throw up your hands and give in) here is a little edited explanation from a clever man: 

“If you look at our coalition government, the one good thing they have done is somehow convince the markets that they are deficit reducers. In fact, there is virtually no evidence for it whatsoever.

“If you add in the cost of RBS and Lloyds, we have a debt to GDP ratio of 140%. We look absolutely terrible. You would have to put through £25 billion worth of cuts every year for the foreseeable future just to control the deficit”

That is Stewart Cowley of Old Mutual speaking on www.hl.co.uk/hltv three days ago. There is no sign of any such thing happening.

It is just one example of the broken promises made by the current set of pantomime horses. The one that galls me most is where they said they would sweep away all the useless committees to provide jobs for the boys and girls. No signs of that, either.

Of course the same thing applies to the U.S. but perhaps for a different reason.


The president’s job is, I think,  utterly impossible. The country is governed by lobbyists – be they villains like Conagra which managed to get pizza classed as a vegetable, or the armed forces or the senator of this or that state who wants some pork-barrel deal. Keeping all these people happy requires an limitless flow of steadily depreciating $$$.

***
At the start of that excellent doorstop Commonsense Direct & Digital Marketing, which I see has been  in print for 30 years and is absurdly cheap on Amazon I quote Confucius:

“If language is not correct, then what is said is not what is meant; if what is said is not what is meant, then what must be done remains undone; if this remains undone, morals and art will deteriorate; if justice goes astray, the people will stand about in helpless confusion.”

Here is what I saw on a wall in Clifton Down station the other day next to some indifferently drawn but colourful pictures:


“Promoting sustainability through public transport the artworks provide a strong visual link for commuters between the station and Bristol Zoo.”

I cannot complain about the drawings. After all, the Professor of Drawing at the Royal Academy – an old bike called Tracey Emin – cannot draw, and the pictures were by school-kids.


 But can someone tell me what the hell the message meant?

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. Brian Wright

    I was immediately reminded of dear old Confucius' quote when I saw the new telly ad from British Airways. What IS it all about?

    Reply

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