(With a good joke from Mark Twain)
If you throw enough mud some sticks, they say.
This usually applies to slandering or lying.
But let me talk to you about helpful mud.
The greatest weakness in most marketing is relying on just one or two weapons.
Maybe you use emails or local radio, perhaps posters.
But you can put a huge range of media to work.
The reason why you should was well put very well by Visa.
They said:
“It’s everywhere you want to be.”
You should use every medium you can.
Don’t just rely on one .
You should ensure people run into you and your message everywhere.
43 years ago two partners and I started an agency I later sold for a lot of money.
The chief reason was that we out-promoted all our competitors.
Most didn’t promote much at all or focused on one medium.
Hardly any ran advertising but we advertised constantly.
We attended events. We made speeches. We ran training. We used direct mail. We used the telephone. I wrote five articles every month. Then a book (which is still selling).
We made such a noise you couldn’t ignore us.
In fact my sale to Ogilvy & Mather came about through a letter I wrote to a marketing magazine.
How much are you willing to do?
Here’s an extract from a talk I made that may interest you.
If so, you may also find AskDrayton worth your attention.
Because there’s a lot more where that came from.
It only costs $1 to put it to the test for a month.
Best,
Drayton
