>> and almost anything else you want.
You can touch this statue outside a restaurant near my home in Bristol.
And there are quite a few examples of the sculptor’s work scattered around the area.
Brilliant!
Because it’s one thing to say “I sculpt amazing statues!”.
But quite another when people say, “Look at that amazing iguana!”.
And here’s an unforgettable example of what I’m talking about.
And during my walk today, I found another very simple example.
Free ice-cream outside a new shop selling…
Ice-cream!
You see, it doesn’t really matter what you sell.
A free sample or demo usually does the trick.
And that’s why, when I offer you Ask Drayton, I offer you a “sample”…
… But I add a twist.
Instead of “Try a month free” I say, “Give me a dollar to try it for a month.”
And why do I do that? Is it just because I’m too greedy?
No. The answer is because I’ve tested it.
And asking for a dollar, which means almost nothing, and is refundable anyhow, works better than just saying “free”.
Whilst a full month gives you time to see if it’s everything I say.
This is to do with psychology.
The minute people pay something, no matter how little, they change from being a prospect into being a buyer.
And that’s a very important difference. Maybe we can talk about that some other time, but not now.
But for now, why don’t you go to Ask Drayton and see what it’s all about.
Best,
Drayton
P.S. Know anyone who’d appreciate my Bird Droppings? Tell them to sign up to my mailing list here.
