DO THIS and get 20% better

Why 20%?

Because the economy in countries I’m familiar has slumped about 20%.

But whatever it is, this very simple recipe for success applies.

The thing is if you want to succeed you can’t worry about what other people are doing.

You simply have to ask yourself “What must I do?”

The answer is that if the economy is 20% down and you’re breaking even, you have to get 20% better. 

Sounds laughably simple. But I have a laughably simple suggestion: Study more. 

Search the world and then steal.

Steal what?

Well, have you ever seen that opening – DO THIS – that I used before?

Of course you have if you keep an eye on what’s going on.

That opening was first used about 110 years ago by Claude Hopkins – the best copywriter who ever lived.

If you don’t study, get ready for a new career. Amazon need people.

Otherwise…

STOP thrashing around the way you are now, learn what doesn’t work, discover what does and try it immediately.

Deal?

(If you need any more advice, drop me a line).

Best,

Drayton

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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