Send the same dreary crap, get the same dreary sales.

>> Why most emails, maybe including yours, fail.

The level of response to emails is astoundingly low.

That’s one reason I was astonished to get a flood of replies to my recent lousy job offering.

If you responded and I didn’t reply – I am truly sorry, I tried to get back to everyone individually but gave up after the first 97.

Meanwhile, to give you some inspiration, here are 17 email subject lines from the demented Trevor “Toecracker” Crook. 

  • Matt Furey Exposed Down Under
  • ‘Ms ‘G’ went so quiet you could hear a fish fart in the ocean’
  • A Fish, The Lube and a Crowbar . . .
  • Long Versus Short – Does Size Make A Difference – YOU BETCHA
  • ‘Gary Halbert, The Dodgers and Me’
  • ‘Why Copwriting Is Like Giving Birth To A Watermelon . . .’
  • Nerd Almost Gets Arrested in Nashville:
  • Leaves SEO for Dead . . .
  • What Ted Nicholas Said To Me Will Shock You
  • One Word is All it Takes – Do You Know Which One
  • I May be Nuts . . . But Are You Insane
  • Crap Factors Make Me Sick
  • 3 little words
  • ‘Phat Elvis Leaves A Marketing Lesson For All Of Us’
  • Miss 8 Ball Champ & The Fishing Trip
  • Walk The Line
  • Karaoke Singers and Copywriting

As you can see they are completely unlike the usual drivel that bores the pants off you.

Besides being worth studying they remind you that if you do the same dreary thing as everyone else you’ll get the same results.

You have to shock people out of their lethargy as they gloomily contemplate the shedloads of drivel piling up on their virtual doorstep.

As Apple said many years ago – ‘Think Different.’

This flurry of interesting subject lines inspires me to cheat.

I’m going to offer you – one more time – the opportunity to get the videos of The Last Hurrah. Two days of good stuff with Trev and me.

This offer won’t be repeated – so this last extension is your final opportunity to get it for this price.

I suggest you grab it while you can (use the code ANNIVERSARY at checkout).

Oh, and for God’s sake – stop writing to people saying you “Hope you’re well.”

Unless you know them or you’re a saint you don’t care and it’s none of your business.

Again –  same crap, same crap results.

These videos teach you how to send stuff that will get you better results, guaranteed.

Grab this today – this offer expires at midnight.

The code ANNIVERSARY gets you a whopping 75% off.

Best,

Drayton

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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