Is he pimping himself out? Or what?

>> Hit me with your best guess.

It took me three days to work it out.

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You’ve noticed, I’m sure that estate agents (or realtors in the US) have a really cushy number.

They just sit in the middle and make money while the clients do the hard bit – like making their tawdry hovels look presentable.

But they make so much that they can get away with murder. Or at least boundless stupidity.

Even by those standards this stands out.

Do you have even the vaguest idea what is on offer here? Or why anyone should buy it?

Not Mr. Smug surely.

I showed to some of the smartest people I know and they couldn’t tell me what the f*ck was happening.

It took me three days.

So can you figure it out? In the 3 or 4 seconds most people glance at an ad?

Obviously it’s a total waste of money.

And what does it say about that firm that they can afford to throw away money on a full page ad no sane person could comprehend.

If you can, let me know and we’ll compare notes.

But if you want to work with people who won’t toss all your marketing investment down the drain, get in touch.

It doesn’t matter what you sell, who you sell it to, how much it costs ot where you are.

We sell all kinds of things for all kinds of people all over the world.

I guarantee we’ll do better (although it would be hard to do worse.)

Best,

Drayton

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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