>> What guarantees you get more business?
Very often you don’t profit much from your first job.
You’re investing in learning about a new client’s business.
You need repeat business to make money.
For that you need to be memorably good.
But you needn’t be big or famous.
I may have told you my parents had a restaurant – I made my first money cooking and serving.
So my interest in restaurants has never ceased.
I found two brilliant ones recently near where I live in Bristol.
Urban Tandoor is one of the best Indian restaurants in Britain.
What impressed me most? Not the good food, but the astonishingly fast service and the hilarious broadcast comments by the host.
It was like going to a big party with a great meal thrown in.
He offered free mouthwash to some guys on a stag do and had everyone roaring with laughter.
Often it is such unexpected human touches that fixe you in people’s minds.
For example I wrote to you about another restaurant the other day – a zany offerer of excellent Persian and Korean food, aptly named Per-Kor.
But their good food did not make the biggest impression on us. It was the way both the owners came to talk to the the youngest member of our party: a four year old – despite being very busy.
That little girl is about to leave her nursery and go to “real” school.
Here is what she was given at a party to mark the end of her time at the nursery.
(The Wise Old Owls are the oldest group there)
If the last two lines don’t touch your heart maybe you haven’t got one.
But always remember that when you touch people’s hearts you often open their wallets.
And little things that make you smile – like the lady with the colander on her head in that leaflet – help.
If you don’t feel emotional about what you do and the people you serve you cannot succeed at the highest level.
Because the best copy transfers emotion.
It may be love, hate, fear, greed, all manner of things.
But that’s what really matters.
If you find it hard to inject emotion into your copy, call on us.
We get involved and excited no matter what we do .
What may have become run of the mill to you usually excites and fascinates us.
It’s part of being professional.
Maybe we can help. Why not get in touch now? What can you possibly lose?
Best,
Drayton
