In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
I’m not sure where you’re going with this one. Had you had a drink? I should think the use of the NHS was that is something British to be globally proud of. In view of the disproportionate influence of church welfare in the U.S. or madrassa welfare in the East, a state-run health service eliminates fundamentalist beliefs. If you think church and state should be kept separate, belief in the NHS should be a fighting creed. As to your criticism of managerialism, what would your alternative be, oh ye of no respect for authority? Golgafrincham?
Most of your other comments are interesting, Eleanor, and I cannot entirely dismiss anyone who likes your namesake . This one is not, really. Only people who have never experienced the health service in, say, France,m or are not old enough to recall how t was before the politicians and and management theorists screwed it up would write what you have.