A record number of replies – on a triple diabolical day …

Plus a good question and answer, which may get you business

If there has ever been a worse day for response than last weekend, I can’t recall it.

It was the start of August. Always dire.

The biggest day of the Olympics. Double dire.

Britain did really well – people focusing on that. Triple dire.

We got zero response to some stuff we were running.

But an offer of a report and a video on how to get a job got me my highest response ever.

Plus one very interesting question from Jim Tour:

“Is it a good idea to get target audience information (aka market research) from the client, or is it better to go to forums and scour them for 10 hrs?”

This is a good question because the answer applies not just to getting jobs. It applies to getting work from prospects, too.

Here’s what I said to Jim.

“The answer is both.

Asking them shows you’re keen.

Finding out things they didn’t tell you tells them you’re REALLY keen.

Someone I know was interviewing for talent recently.

Who got the job?

The guy who came in with pages of notes about what he thought could be done better.”

By the way, if you want the free report and video, just click here.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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