Call this a riot? A mere squabble compared to what our glorious ancestors got up to

Since history is no longer taught in our schools few will be aware of the Gordon Riots back in the 18th century which lasted for a week.


In the summer of 1780 a mob of up to 60,000 people destroyed prisons, churches, chapels, the house of the Lord Chief Justice – and had a good go at the Bank of England. They seized all the bridges across the Thames, and at one point 36 huge fires were seen to be blazing. If there had been a decent breeze half the city would been set alight.


This was when the entire population of London was under a million, and it puts this week’s antics into perspective. Today’s young people have, in this as so many other respects, fallen far short of their predecessors.


The Riots damaged Britain’s reputation in Europe, where many people thought our form of government was unstable. It was thought they were caused by the poor economic situation, with falling wages, rising prices and higher unemployment. Falling wages? Nowadays people expect them to rise inexorably by some miraculous process – but I wrote about that last week.


One thing did come to mind though. Our national character has changed little. As I looked at the picture of the deprived youth in the brand new trainers carrying his can of beer I recalled one of the great moments in the Gordon Riots. This was when the mob broke into a gin distillery onHolborn, drank as much as they could and set fire to it, killing a few of their number in the process.


If you were to read Dickens’ Barnaby Rudge – but then our educational system does not encourage the reading of books – it gives a wonderful description of the Riots. From that I conclude that what most causes this sort of thing – then as now – is the desire of a lot of young, bored, unemployed, ignorant, mindless people to go out, get drunk and have fun smashing things up.


When eventually they called in the army back in 1780, over 200 people were killed. There was no police force in those days – and even after the Riots it took 49 years to create one. But the authorities were utterly clueless at the time.


What else is new?

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. John Counsel

    “As I looked at the picture of the deprived youth in the brand new trainers carrying his can of beer I recalled one of the great moments in the Gordon Riots.”

    You remember them? You said you were getting on in years, but I had no idea…

  2. Rob Willox

    The single most valuable insight in your 'analysis' is the last couple of sentences which says it all; “…the authorities were utterly clueless at the time. What else is new?”.

    The Gordon riots 'were caused by the poor economic situation, with falling wages, rising prices and higher unemployment'.

    Some of the comparisons are, however, instructive, “…the authorities were utterly clueless at the time”.

  3. I really value the perspective your post gives, Drayton.
    It is the perspective that some of the media used to give and a genuine leader always gives. Wisdom, rather than management speak.
    Thank you.

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