Used tampons, gay kisses for the kiddies … Rembrandt and Dickens, how sadly limited your imaginations were!

With what joy in the future I shall never see will our descendants rediscover the great art of the 21st century!

Can you even begin to picture how many incoherent academic essays will try to unearth the roots of the transcendent genius of Tracey Emin? I see her latest masterpiece features used tampons next to a pregnancy test kit.

Who could possibly comprehend what lightning flash of inspiration led to that? How many years’ diligent training and study could have led to the perfect arrangement of these lovely artefacts?

But culture is of many kinds. There is the high art of Tracy and Gilbert & George, who go in for turds rather than tampons – and there is the sort of stuff that reaches out to the masses.

Just as in the 19th century serialised novels by Dickens or Thackeray explored great social issues like child labour or the horrors of the legal system, today we have Eastenders and Coronation Street doing the same sort of thing.

Thanks to Coronation Street we are on the verge of witnessing a real creative breakthrough by having a scene with two men kissing before what I have just learned is the “watershed” – when the kids go to bed. For all I know this great cultural breakthrough has already occurred; but alas, the uncultured stand in the way. Philistine churls are calling for a ban.

Why ruin it for the kiddies? The Prime Minister, Mr. Cameron has been called to task by that great actor Antony Cotton for supporting this dreadful ban. “The man doesn’t know what he’s talking about and he’s not in touch with the people” says Cotton.

I hate to agree with Mr. Cameron, but I have a lurking feeling that most of the public are thoroughly fed up with having gay kisses – and for that matter, used tampons – foisted on them as an imitation of art.

P.S. Turning to something almost bizarrely different, a big thank you to those who said they’d come to Bristol for the copy day, so now I’m going to take a larger venue.

The only downside is that I’ll be boring the hell out of the rest of you by lurking in every cranny of the internet muttering “Please, please come to Bristol, it’s great, full of culture, great bars,. cheap booze, good restaurants , music, waterfront setting, etc. etc.”

All true – though I am biassed. A fair few bits of the city are named after my mother’s family, the Colstons.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

6 Comments

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  2. Stuart Mcluckie

    It might help if they played that 17th Century hit “The Jolly Brown Turd” with this exhibit.

  3. Glyn

    Colston Hall it is then!

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    all the best

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  5. Peter

    Read the title and thought That’s got to be the oddest Christmas present list I have ever seen.

    One of the aims of art should be to provoke discussion, which is fair enough. But there is such a thing as over doing it and constant provocation just becomes counter productive. It will mean that any message you thought you were passing on is ignored because people have stopped listening.

    Gay kiss on TV, like that’s never been done before.

    Never understood why people who do not appreciate art are called Philistines. The real Philistines were noted for their love of art, though I believe excrement and used sanitary production were not include, so maybe that’s why.

  6. Those are excellent reasons to come to Bristol. Just need to findhthe airfares from Australia 🙂

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