Once again, Tom Fishburne hits the bull’s-eye


Here’s yet another rib-tickling insight from Tom into the vast yawning chasm between the catatonic moon-gazing in marketing departments and real life.

Tom has this extraordinary ability, week after week, to make cartoons that pin down the lunacy of what passes for thinking in the empty minded halls of commerce.

A shining beacon of sense in a dreary world. Find him here: http://tomfishburne.com/2011/04/brand-storytelling.

And if you’re looking for an envelope idea – well, I can tell you: good cartoons work a treat.

What struck me, too, is that fine minds think alike. Last Sunday in Leicester James Hammond made exactly the same point several times in different ways.

P. S. I hope to put up full details of the Bristol copywriting event on June 2oth within 24 hours. 6 tickets out of 40 already sold. And within a week or so I also hope to have edited videos of the branding event.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

Leave a Reply

Your email address will not be published. Required fields are marked *