In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
Will the booster continue from where the other finishes. Is one a pre-requisite of the other. Thank you.
Peter
That was my little joke, Peter.
The fact is that after the Branding event you will know a hell of a lot more about branding and how to build a brand than about 99% of the marketers out there.
The booster is concerned with the totality of marketing – and especially direct marketing. It normally costs £2,000 plus VAT. Yiou would get it for half-price.
Please ask any questions you like and I'll reply.
Best
Drayton
Oh, I should also say obviously the one is not a pre-requisite for the other, but in fairness to you if you're not interested in that deal just talk to me directly at Drayton@draytonbird.com and I'll see what I can sort out for you.