True or false? And some thoughts on writing

“Be so true to thyself as thou be not false to others” – Francis Bacon, who many thought was the “real” Shakespeare.

No wonder. Among my favourite quotations is Polonius’ advice to his son Laertes in Hamlet: “This above all: to thine own self be true.” Quite similar thoughts, aren’t they?

Ironically, Bacon, a lawyer who rose to become Lord Chancellor ended his career in disgrace for taking bribes. Blair was a lawyer, too, and I see he is about to be questioned once more about his lies that led us into the Iraq war. He was smart enough to cash in after he finished his daytime job.

The quotation I started this with, by the way , was sent to me By Dr. Mardy Grothe, who sends out a selection of quotations every week, together with a little quiz. He’s at www.DrMardy.com.

An interesting man, Dr. Mardy was one of pioneers of something that has become very fashionable – executive coaching. He does a lot of speaking, too.

I love quotations and reading – if I had spent more time on them than chasing women I would be a lot richer. No use despairing, though. Here’s something I love from Gibbon about the emperor Gordian the Younger:

Twenty-two acknowledged concubines and a library of sixty-two thousand volumes attested the variety of his inclinations; and from the productions that he left behind him, it appears that both the one and the other were designed for use rather than for ostentation.”

Winston Churchill perfected his writing style by reading Gibbon’s Decline and Fall of the Roman Empire when as a young man he sailed to India – a voyage which in those days took weeks.

Recently a few people have asked me what I think of various other copywriters. Here is another line from Dr. Johnson: “There are few things more risible in the farce of life than the reciprocal flattery of writers.”

If I had any criticism to make of today’s successful copywriters, many of whom I try to study and learn from, it is that they don’t seem to have read much beyond that which is about making money. This makes a lot of their stuff pretty dull and repetitive.

That leads a neat observation, also from Bacon: “Reading maketh a full man, conference a ready man, and writing an exact man.”

I’m in a bit of a panic today. I promised a student in India to do a video about some work I’ve done and I haven’t started. Panic maketh a frantic man.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. din

    “if I had spent more time on them than chasing women I would be a lot richer” love it, love it, love it. as for me, if i've had spending more time reading and learning rather than looking at porn on the net, i'll so much smarter : )

  2. I seem to recall George Best saying something like “I spent 90% of my money on booze and women. The rest I wasted.”

    1. admin

      What he actually said was “I don’t where I went wrong etc.” In the late sixties I had a partner – much missed – who used to describe his expenditure on meals in similar vein: “We invested a tenner on wine and vodka and pissed away the other five on food.”

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