“A thousand aplogies, Oh Effendi”

In the adventure books I devoured by the shedload when I was a kid that line that was always delivered by people like camel drivers in exotic lands …

Anyhow, it’s my way of apologising for putting up a dodgy link yesterday — I missed out the .com in www.draytonbird.commonsense.com/David Ogilvy

I realised two sad things when watching the video: I am just three years younger than the great man was when he made that video; and no matter how hard I work in the time I have left I will never have such a presence.

I have lots of stories about David (as does anyone who knew him), but here are two that thrilled me beyond measure at the time.

I made a speech to our office heads in Barcelona around the time David made that video. He was going to be there, so I was terrified out of my wits – didn’t sleep a wink the night before.

When I stood up he wasn’t there, then he suddenly appeared. He was delayed by an interview with a journalist, who asked him “What’s the worst interview you’ve ever had, Mr. Ogilvy?”

He replied: “This one. A friend of mine is about to give a speech next door and I want to listen to him. Good day to you.”

After I left O & M we kept in touch. One day he rang me up and said, “I’m terribly worried about money. Would you like to do some seminars with me?”

I was as pleased as Punch.

I said, “That’s immensely flattering, David, and I’d love to – but it’s not necessary. People will always be happy to pay you a lot of money to add the lustre of your name to theirs.”

This thing about making speeches was a running joke with us. He once rabnge me and began the conversations with “Good mornbing,. Just back from making another speech, eh?”

When he first criticised me I told him I made speeches because every time I did so I had to learn something or thuink about something carefully, and it did me good.

And to answer Tony Gedge, yes, I still make speeches. Maybe ten a year. And people seem to like them, as they pay good money.

In the next few months, South Africa, Slovenia, the U.S. – but not the U.K. for some reason. Here’s a litttle clip fronm something I did for Ordnance Survey last year.

About the Author

I've spent the last 15 years working with Drayton.

And, as well as writing copy for our clients, run the agency side of the business.

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