Another change from all that stuff about marketing

Stop if you’re read it before.

It’s a touching story about the bond formed between a little girl and a group of building workers. It really makes you want to believe in the goodness of people and that there is hope for the human race.

A young family moved into a house next door to an empty plot. One day Joe, Steve and a gang of building workers turned up to start building a house.

The young family’s 5-year-old daughter naturally took an interest in all what they were up to and started talking with the workers.

She hung around and eventually the builders, all with hearts of gold, more or less adopted the little girl as a sort of project mascot. They chatted with her, let her sit with them while they had tea and lunch breaks, and gave her little jobs to do here and there to make her feel important.

They even gave her her very own hard hat and gloves.

At the end of the first week they presented her with a pay envelope containing two pounds in 10p coins. The little girl took her ‘pay’ home to her mother who suggested that they take the money she had received to the bank the next day to start a savings account.

When they got to the bank the cashier was tickled pink listening to the little girl telling her about her ‘work’ on the building site and the fact she had a ‘pay packet’.

“You must have worked very hard to earn all this”, said the cashier.

The little girl proudly replied, “I worked all last week with the men building a big house.”

“My goodness” said the cashier, “Will you be working on the house again this week, as well?” The little girl thought for a moment and said…

“I think so. Provided those dozy wankers at Jewsons deliver the fucking bricks.”

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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