A little Antipodean humour: Bundy Rum and King Brown

My esteemed Aussie colleague Malcolm Auld sent me this.

Bundy Rum – Bundaberg Rum – is Queensland’s famous product. Forget Jamaica or all that other stuff.

A King Brown is one of the deadliest snakes on earth. Out of the world’s top 10, Australia has 5. Mal explains:

When I was recently on holidays I finally got around to going fishing on the Burnett River, Bundaberg, with Barry Cane an old Army mate, but after a while we ran out of worms.

Then I saw a King Brown with a frog in his mouth, and frogs are good bait. Knowing the snake couldn’t bite me with the frog in his mouth, I grabbed him right behind the head, took the frog and put it in my bait bucket.

Now the dilemma was how to release the snake without getting bitten. I grabbed my trusty bottle of Bundaberg rum (a Bundy Boy never travels without it) and poured a little rum in its mouth.

His eyes rolled back, he went limp, I released him into the river > without incident, and carried on my fishing with the frog.

A little later I felt a nudge on my foot.

There was that same snake with two frogs in his mouth.

(Malcolm always was a shocking liar).

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. Sounds more like a Taipan. Those @#$%^&* snakes are known to stalk humans for hours, Bundy or not! (Or maybe they think all humans carry Bundy like Malcolm? Hmmm… food for thought.)

    1. Drayton

      Wow, that’s an old one!

Leave a Reply

Your email address will not be published. Required fields are marked *