Tjose of you who are connoiseurs of ugliness will know that a few million have been pissed away on the astoundingky ugly British Olynpics logoThose of you who To coincide with its de-coupling from Time Warner and its shares being offered on the NYSE, AOL is unveiling a new logo. Designed by Wolff Olins, the new ID re-imagines AOL as Aol. (the period is part of the logo, not just an indicator that the sentence has ended, which it hasn’t), and the lower case letters are designed to be viewed against a backdrop of different images.
Aol. describes its new logo as “a simple, confident logotype, revealed by ever-changing images. It’s one consistent logo with countless ways to reveal.”
Another total wank from Wolff, Olins
About the Author
I've spent the last 15 years working with Drayton.
And, as well as writing copy for our clients, run the agency side of the business.