Tjose of you who are connoiseurs of ugliness will know that a few million have been pissed away on the astoundingky ugly British Olynpics logoThose of you who To coincide with its de-coupling from Time Warner and its shares being offered on the NYSE, AOL is unveiling a new logo. Designed by Wolff Olins, the new ID re-imagines AOL as Aol. (the period is part of the logo, not just an indicator that the sentence has ended, which it hasn’t), and the lower case letters are designed to be viewed against a backdrop of different images.
Aol. describes its new logo as “a simple, confident logotype, revealed by ever-changing images. It’s one consistent logo with countless ways to reveal.”
Another total wank from Wolff, Olins
About the Author
In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.