If you’ve ever put off doing something you know you should have done, you’ll understand what I’m about to confess to.
In 1984 when I was in Sydney, the head of the Australian Direct Marketing Association said “Why don’t you turn your Commonsense Direct Marketing book into a course?”
“Good idea”, I said – and immediately did nothing.
So, 25 years and about 200,000 copies and five editions in 17 languages later I’ve got round to creating Drayton Bird’s Commonsense Marketing programme.
It’s based not just on the book, but on my 101 helpful marketing ideas which some of you may get, my other books and everything I’ve learned wandering aimlessly around the world picking up ideas.
It’s basically an internet course, with a few twists you may like. I only hope a few people think it’s worth paying for.
Do you think it might interest you or your colleagues?
I’d love to know, because that helpful Australian was not the last to suggest the idea – quite a few others have since.
If you e-mail me at Drayton@draytonbird.com and say “maybe” I’ll tell you more – and there is a lot more, including monthly interviews with some of the world’s most successful marketers, and monthly seminars.
(Come to think of it, this little wheeze will give you a whole year’s good stuff on everything from why text messages may be the next big thing to how one man made £300 million from direct marketing – for less than you’d pay for one dreary chart and slogan-infested corporate seminar).
What do you think? The idea’s not original – but the content will be, I promise you.
So just write back with the one word “Maybe” I’ll tell you more. But I won’t pester you.
Honest.
Thought about throwing in a swipe file as part of it?
It's easy to lay hands on good American stuff, but really good copy that was written for UK markets is hard to come by.
Just a thought.
A marketing course from a true marketing master based on the best book ever written on the subject – count me in!
Well! Who'd athought it Eh!?
Smacks of classic 'Monty Python'.
I hope you opened your piece with something like: ” There's this bloke on my Blog, who thinks I don't have a Proper Job.”
Kind Regards
Shannon O'Hara
You're right.
They'd never understand.
Kind Regards
Shannon O'Hara
Dear Drayton:
Swans Paul, here.
I live in America, and there are so many Internet marketing courses that I'm unsubscribing.
Of course, I see you VERY DIFFERENTLY from those newly-minted marketing “geniuses”
But here's my question.
What will be your position in the marketplace, if you were to launch the course?
Sincerely,
Swans Paul
http://www.magazinead.instantresultsadvertising.com/index.html
Swans: I think if you were to look at my post this Friday you would get an idea. Not drearily corporate; not “get rich quick”; not specialising in one area but covering them all. The amount of interest and encouragement has surprised and delighted me, so I'm launching for sure.
Oh, and re Steve's comment, this is a good idea. I had a meeting last week with one of my old creative directors who will probably be helping in that and other areas.
Swans: I think if you were to look at my post this Friday you would get an idea. Not drearily corporate; not “get rich quick”; not specialising in one area but covering them all. The amount of interest and encouragement has surprised and delighted me, so I'm launching for sure.
Swans: I think if you were to look at my post this Friday you would get an idea. Not drearily corporate; not “get rich quick”; not specialising in one area but covering them all. The amount of interest and encouragement has surprised and delighted me, so I'm launching for sure.