http://www.alistapart.com/articles/on-web-typography/
Thanks, Michael Rhodes – who sends me a constant stream of good stuff.
Hey, folks, did I finally do a link properly? Am I useless, or what? No need to answer. Bring back quill and parchment!
Here’s the best thing I’ve read on typography in ages
About the Author
In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
That would be a resounding no to that question Drayton. But here's another go
http://www.alistapart.com/articles/on-web-typography/
Now, why does that happen? Click the link in Drayton's original post and it doesn't work. Copy and paste the link, with or without the last forward slash (which is not hyperlinked), and it works.
Damn! I need an expert right now!
Jesus … I really AM useless.
Try this:
http://www.alistapart.com/articles/on-web-typography/
Or Copy and Paste above as text.
Kind Regards
Shannon O'Hara
There was a time when there was an entity called an Art Director.
He would talk to a 'Typographer' (Typo) about the best way of representing the Copy in an advertisement.
Over time, this job function came to cover many failings: one of which is Designer.
Sadly, Art Directors have become Designers and Typo's have become DTP Artists.
This article assumes the entity of an Art Director in an Agency, without the 'serious baggage' of 'favourite typefaces': always dangerous.
Open-minded Art Directors and Typo's are few to find.
Only rarely, these days, do I see an advertisement or even a bog-standard Direct Mail Letter where you can just see that an Art Director was in charge.
Kind Regards
Shannon O'Hara
There was a time when there was an entity called an Art Director.
He would talk to a 'Typographer' (Typo) about the best way of representing the Copy in an advertisement.
Over time, this job function came to cover many failings: one of which is Designer.
Sadly, Art Directors have become Designers and Typo's have become DTP Artists.
This article assumes the entity of an Art Director in an Agency, without the 'serious baggage' of 'favourite typefaces': always dangerous.
Open-minded Art Directors and Typo's are few to find.
Only rarely, these days, do I see an advertisement or even a bog-standard Direct Mail Letter where you can just see that an Art Director was in charge.
Kind Regards
Shannon O'Hara