| … Or would you like a signed copy? “The relationship between critic and writer is like that between dog and lamp-post” said a wag. I felt like a particularly soiled lamp-post when I read this about my new book, “You did WHAT?” “Self-satisfied, superficial, sleazy soap opera.” – Lady G’Diver As all my other books have got unanimously good write-ups, I thought of throwing myself in front of the nearest passing bus. Then I thought to read some of Lady G’Diver’s other reviews to see if she’s always so critical. I was relieved to see that though excellent on things like bubbling saliva she is not a literary critic and that every other reader disagreed with her – including some pretty good writers. You can see what they said here. If you’d like me to sign your copy, come and join me for drinks in a few weeks. But please hurry. Seats are limited, and going fast. Undeterred by the insane price of beer in London, people are actually flying in to join me. In fact about 15% of the 65 places have been sold in the two days since I announced this boozy frolic. Best, Drayton |
Somebody out there hates me. Will you, too?
About the Author
In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.