Everything carries on as usual

Lord Salisbury, a late Victorian Prime Minister said something I have never forgotten. “One thing long experience of life has taught me is that you never should trust experts.”

With what delight I read this morning that organic food does you no good at all.

And with what disgust I read that the Great Prudent Stalinist Toad, saviour of the poor, has over the last 12 years created a tax system whereby the poorest people pay the most tax – 27.9% of their gross income, whereas the richest pay only 10%.

And with what a morbid sense of utter predictability I read that this masterly economist feels it is a good idea to spend £1 billion more of our money on creating non-jobs for unemployed people.

The first 47,000 jobs will cost £300,000,000 – just under £64,000 per job.

Er … are you on the right planet, Bloato? Did you miss the classes on adding, subtracting and all that at school?

Letting that demented spendthrift anywhere near the National Till reminds me of the old joke about giving a gallon of beer to a drunk.

You know exactly what he’s going to do with it. You’re just not sure which wall it will end up against.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. Like all reports based on 'scientific research' carried out by 'scientists' paid for by big corporations, I've never doubted the invalidity of the claims about organic food.

    My cynic radar spins like a windmill in a gale force wind whenever I see any claims like these.

    I always said so when they claimed we need three pints of plain water for health – going by that claim I should have been long ago as I've lived on tea for days on end.

    And my father hardly touched water – he was THE tea drinker.

    And as far as taxes go, in Islam it is only incumbent on the wealthy and able.

    That means you have to be earning above any amount of money you need to live on.

    And that's only 2.5%.

    It's been calculated in a study that, if all the wealth people of the world actually paid 2% of all their wealth in taxes, it would be enough to feed the whole world and still have cash left over.

    Funny how people still dismiss Islamic laws and principles even when western studied prove the validity of such laws.

  2. I really need to proof read my work, don't I?

  3. That’s great Drayton – especially your final point on the gallon of beer (I’m staying just below that limit tonight – chuckle). Reminds me that professionals built the Titanic, whilst (sounding very British here for an American) amateurs built the ark.

    Dan

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