Absolutely right, Mr. Ingrams,

In my spare time I no longer read Schopenhauer or Tolstoy, but mostly thrillers, historical novels, books about old London, biographies, diaries, memoirs and such.

I have mentioned before, I hope, James Lees-Milne, whose utterly magnificent diaries I have been reading with great joy for years now. I thought of him when I read something by Richard Ingrams in The Independent about David Cameron.

Ingrams says Cameron is following his role model Tony Blair in making meaningless apologies.

Blair apologised to the Irish nation for the potato famine of the 1840s while Cameron has now apologised for the Thatcher government’s controversial Section 28, which banned local authorities and schools from promoting homosexuality. “I hope you can forgive us,” he said with apparent sincerity.

It is not always clear to whom these political apologies are addressed. I suppose Cameron would argue that he was abasing himself before the gay community and it was their forgiveness that he craved.

Ingrams then went on to talk about the homosexual propagandists like Peter Tatchell, saying “For all I know there might even be gays who actually approved of Section 28.”

I am quite sure there are. One gay friend of mine finds all these gay evangelists deeply embarrassing; and Lees-Milne, who was enthusiastically bi-sexual certainly disapproved.

Why should homosexuality or for that matter any other kind of sexuality need promoting? These should be private matters. But even more of a mystery: why does oily Dave want to stick his oar – or anything else – in.

It reinforces my worries about the man. If he feels that strongly about it he should keep his mouth shut, quietly make his way to a friendly public toilet and get on with whatever he learnt to do at Eton.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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