What a man! Compare him with today’s bunch of fairies


Forty years ago I lived in Shepherd Market, in Mayfair, then famed for its large number of ladies of pleasure, though I was always too cheap – or health-conscious – to bother.

Round the corner in Piccadilly was (and still is) the home of Lord Palmerston, one of our greatest Foreign Secretaries. One hundred and fifty years ago, he managed the foreign relations of the British Empire, which at that time covered a fair portion of the earth’s surface.

Somehow he was able to do this with the assistance of a remarkably small staff, answering all important messages personally, by hand. He was assisted by two under-secretaries, a chief clerk, six senior clerks, ten clerks, seven junior clerks, eight other clerks attached to particular duties, a librarian, a sub-librarian, a translator, a private secretary, a précis-writer, and a printer.

So that was 41 people in all running the foreign affairs of the largest empire the world had yet seen. Rather less than the number idling away their days in most of the myriads of dreary offices that clutter every municipality or support so many of the pointless committees that squander this country’s money on politically correct tripe.

Besides doing a great job, Palmerston found time for a private life so full that he was known as Lord Cupid, and was cited in a divorce case at the age of 79. Compare him with David Miliband, will you? (For overseas readers who will never have heard of him, Miliband is a long drink of water posing as today’s Foreign Secretary – though nobody gives a hoot except him.)

The splendid story that Palmerston died at 80 whilst pleasuring a maid on a billiard table is not true, but does give one something to aim for. In fact he was alleged to have said on his deathbed, “Die, my dear doctor? That’s the last thing I shall do!”

However it is true that he refused to move home to Downing Street because there were fewer pretty women to look at. What an admirable man. He knew what mattered.

This is not what one could say about the blotch-faced, lurching, left-wing thug Michael Martin, currently posing as the Speaker of the House of Commons. This oaf is a disgrace to one of the greatest, most honourable offices in what was once a great country and a reproach to the Bliar who put him there, thus flouting a long tradition which called for someone from the other party in the post.

Yesterday, when even the shiftiest of political rogues was pretending to contrition at having been caught stealing, this wretch (who wasted a heap of public money trying to prevent his own peculations being unearthed) spent more time blaming the whistle-blowers than his fellow trough hounds.

How long before we become Europe’s version of Nigeria?

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. Anonymous

    Oh Drayton, your blog posts are fast becoming the highlight of my day. They seem to capture the mood of the age we are living in, which is a pretty bleak thing to say. Sometimes I don’t know whether to laugh or cry. The bunch of crooks running this country – and I mean most MPs, across all parties, with the notable exception of a few (truly) honourable members – just ride roughshod over public opinion, public feeling, public interest. I used to think politicians were there to set an example, and to govern according to the wishes of the people. But the current bunch are like some composite caricatures from 1984, or perhaps more appositely, Animal Farm. Four legs good, two legs bad. Snouts in the trough indeed. Isn’t it ironic that that the phrase which probably best sums up the decade of this balefully inept government – Political Correctness – the juxtaposition of two positive sounding words, has turned into a pejorative indictment of their depressing term in office. But the most depressing thing of all is, they seem like they can just make up their own rules as they go along, so if they want to hit people with swingeing tax increases, rob our pension funds, squander public money on their bath plugs and porn videos and holiday villa swimming pools, or play politics with our children’s educations, we’re so completely f*cked because we can’t do a single thing about it. I don’t know, it doesn’t feel like democracy. Some days you just feel like throwing up your hands and saying, ‘oh to hell with it, why bother, you might as well just shoot me and get it over with.’ It so scarily beggars belief that the Rrime Minister, his entire cabinet and party, including the speaker of the Mother of All Parliaments, can so misjudge the mood of an entire nation, on issue after issue after issue. Who is advising these people? Don’t they even own telly’s? It’s almost like they have come from another planet, and they haven’t yet worked out how to discover what real earthlings are thinking and feeling. UKIP, anyone?

    archie

  2. Have you noticed that when Michael Martin calls for ‘Order’, it sounds like ‘ordure’. Not surprising, really!

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