Why the world is in shit – one possible reason

Too much overpaid energy devoted to trivial things.

This is a list of the people it was thought necessary by JWT in New York to make one wanky full-of-pointless-special-effects TV commercial for (what a surprise!) a firm of investment advisers.

Chief Creative Officer: Ty Montague.

Executive Creative Director: Andrew Clark.

Creative Director: Izzy Levine, Nate Goodson (it took two of them!)

Art Director: Orit Ben-Shitrit.

Copywriter: Giovanni Maletti.

Agency Executive Producer: Caroline Coleman.

Music Producer: Theresa Notartomaso.

Director of Integrated Production: Clair Grupp.

Director of Broadcast Production and Content: Joe Calabrese.

Missing: the executive in charge of wiping the client’s arse.

What would it take to do something useful, one wonders.

What bollocks.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. Rezbi

    It’s amazing to see where JWT were and where they are now in terms of of quality.

    Reply
  2. Amanda

    This seems to be the way people in marketing want it even in this dreadful downturn. At least the companies I'm interviewing with, anyhow.

    I've gone into so many interviews talking about “real” results, practical ideas for improvement, etc… & I am still unemployed. I have several years of proven success & no one wants that. They want flash, dazzle, and frankly–snobbery.
    I always pretty much get thrown out on my 'arse.' Also, when did marketers become the snobs of the business world? I don't think people that have such flawed methods that waste money should have so much of an attitude.

    If anyone wants a marketer that loves their job, produces actual results that equate to money earned, and is practical…..please god let me know, I'd love to interview for them!

    Reply
  3. Drayton Bird

    Amanda, you must choose your prospects v carefully.

    Have you downloaded the free report on getting jobs at http://www.eadim.com?

    Reply

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