… Or would you like a signed copy? “The relationship between critic and writer is like that between dog and lamp-post” said a wag. I felt like a particularly soiled lamp-post when I read this about my new book, “You did WHAT?” …
Read MoreAuthor: Drayton
Wanted: Just one client to work with Drayton and his first-ever copy cub
-> -> First and last time: Drayton will work on your copy – directly and personally If you read my ramblings you know Drayton regularly interferes with and reviews ‘Young Birds’ copy. But he doesn’t normally deal directly with clients – that’s my job. Indeed, he now only …
Read MoreIf this amazing man says it’s good, you can bet it is
If any person helped me succeed it is Denny Hatch, I’ve been stealing from him for longer than I remember. You see, he ran an amazing service called Who’s Mailing What? He told you which mailings were working in the …
Read MoreAre ALL insurance firms run by thieving, lying bastards?
… or just the ones my friends and I deal with? I really should be writing something to promote my new book – You Did What?! But life and death take precedence. My Australian friend Malcolm Auld is on a flight to Spain …
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“What are you doing here? Go to the bar and join the others.”
>> The copywriter who married an Albanian Count People often ask me what it was like in the days of the Mad Men. In my autobiography I tell you. Take the story of Kathy, a lady I worked with twice …
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“Bankruptcy staved off for another week” – my favourite divorce lawyer, one Saturday morning in Soho.
“Bankruptcy staved off for another week” – my favourite divorce lawyer, one Saturday morning in Soho. Did I tell you I’m writing my autobiography? It’s full of stuff I didn’t dare mention in my marketing books. I hope you’ll find …
Read MoreHow I met the real Mad Man – and the priceless lesson he taught me
I am constantly astonished by little things in my life that suddenly pop up out of the blue. One of the most unexpected was the other day when I discovered I’d been taught by the real Don Draper. You know: Don Draper from Mad …
Read MoreWhat’s the secret of my success?
Sheer gut-churning terror Do you feel successful? I don’t “Could do better if he tried” was the usual comment I got at school – Nonetheless, I have done better than I expected and my greatest ally has been fear of failure. …
Read MoreI’ll be Hornswoggled if this doesn’t pay off for you
“Experience is the name we give to our mistakes”- Oscar Wilde To be honest I haven’t a clue what hornswoggled means, but I know an amazing amount about what not to do – because I learned the hard way. I have …
Read MoreWhen you look in the mirror do you see a target market, or a human being?
Years ago I wrote that the way we define what we do determines what we do. This means words can say a great deal more than they seem to. Suppose you look in the mirror and you see an old coot like me …
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