Drayton – Page 105 – Drayton Bird Associates

How come all these marketing chancers thrive?

As I said, I’m writing a book – and now, it turns out, doing some Masterclasses – on marketing for the legal profession. Thank you to everyone who offered help. I hope you all got my replies, which brings me …

Balls

London is afflicted with a plague of free papers – one in the morning, two in the evening. This has slaughtered the Evening Standard, which has always been a pretty good read. Its prospects were so disastrous that the owners …

Best joke of the day from slime-bag Vaz and not-as-good-as-a-wank Jacqui

I read this morning a funny piece about a crook called Keith Vaz. (“Crook” is a euphemism often used here when we mean “Member of Parliament”). Anyhow, the reptile Vaz, who ripped us all off for over £75,500 for a …

Great pizza, really stupid marketing

The late Gary Halbert was “introduced” to me by David Ogilvy, shortly after Ogilvy and Mather bought my ramshackle agency on the grounds that no matter how clueless we were, their London direct agency was ten times worse. (The certainly …

Be ye never so high, the law is above you ” – Lord Justice Denning

The antics in parliament brought that to my mind. I know he said it, but I can’t find the reference anywhere. He also said: “The House of Commons starts its proceedings with a prayer. The chaplain looks at the assembled …

I just like this one

Somehow it epitomises a characteristic all employees of large corporations should painstakingly nurture, cultivate and cherish.

Endless drivel about branding from the intellectually impoverished

The other day I read two things whose almost ludicrous contrast was so revealing I had to write to you about it. The first was a paper by an Italian surgeon about some highly complex heart operations. The second was …

Don’t You Believe It! Sound sense from Mr. Anderson

I dropped a few names I respected the other day, and here’s another. I’ve never actually met Mike Anderson and I don’t owe him any money, but here’s a couple of things everyone ought to think about – and despite …

Another genius hits me with a piece of who-gives-a-flying-fuck marketing

Since a malign fate* has forced me to keep working**, I subscribe to all sorts of things in the hope that I might learn something. Many are very instructive – too many to mention really. The best are written by …

Pigging it up

I was talking yesterday at an Ordnance Survey conference. Don’t ask me what it was all about, but if you’re in marketing you know that maps are very important for targeting. Although many people liked my usual selection of tawdry …