Once again Melbourne’s very own Ryan Wallman spots the phonies I’ve run one of Ryan’s pieces before. The man is good. Here’s another rib-tickler: How to become a famous marketer First, choose a successful form of marketing that has been …
Read MoreAuthor: Drayton
Warning! Here’s just how useless “Britain’s leading data experts” are
They can’t spell and they write to a long-dead firm: would you give money to these comedians? Do you ever rent lists? I am regularly asked if I know of anyone who supplies good ones. I invariably pass the query on. …
Read MoreBilge about brands: the Tale of the Spiny Lobster
There’s far, far more to a brand than a name: but the potential benefits are hard to overstate Round the corner from my place there used to be a restaurant called The Rockfish, voted the best in Bristol. Then a few weeks ago …
Read MoreThe silent ad that spoke volumes
I wish I had written this – but Ryan Wallman from Melbourne did. Many years ago – too many for my liking – there was a TV commercial for a brand of garden sprinkler. No, wait. It gets better, I …
Read MoreIgnore The Agency Airheads – Measuring Your Results Is All That Counts
Years ago I did a banner ad to promote racehorse ownership which had a horse galloping across the screen pulling a message. Worked like a charm. Anyone who knows anything about online advertising is aware that ads with things happening …
Read MoreTwitter Versus Email – Which Is More Effective?
An article in the Huffington Post in April 2012 suggested that Twitter is a more effective marketing tool than email. I was reminded of that when someone asked me about Twitter recently. You will only agree with the aforementioned article …
Read MoreMake Your Marketing – Not Your Prospects – Do The Work
Do you have too much to read? Memos, reports, letters, e-mails, leaflets, newspapers, magazines, catalogues, direct mail? And are they breeding like wire coat hangers? Well, in a survey some years ago, US business leaders were asked what change they …
Read MoreWould You Say That To Someone You Know?
Now before I go any further, this hardly qualifies as a big idea, as it is just a mistake so damned obvious that I hope you don’t make it. There are only two reasons I have the nerve to put …
Read More7 Money Making Facts Most Marketers Don’t Know
Amazing, but true: most marketers go about things in a way guaranteed to get them less sales. Here are a few things I’ve learned about what works and what doesn’t if you want to get more replies, sales, leads – …
Read MoreWho To Read If You Want To Write Better Advertising
My first recommendation for good writers to read to broaden your horizons and your writing ability are: Jane Austen Evelyn Waugh P G Wodehouse F Scott Fitzgerald Elmore Leonard There are more writers than these, but all five were great …
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