Wanted for nightmare part-time job: a pointy-head as good as Anthony Do you understand – really understand – the dark mysteries of the internet? Can you imagine what it’s like to work for someone who doesn’t have the vaguest idea …
Read MoreAuthor: Drayton
The blog he didn’t dare to run: a sad story for you about corporate cowardice
Would this 10 point guide to modern marketing upset you? I hope not. A friend wrote what follows for his firm’s blog. But he decided they’d never let him run it. Too true to be funny. I think it’s marvellous. …
Read MoreThe misunderstanding that sends so many marketers charging off in the wrong direction
Why don’t you watch, read, or listen to all that stuff? And why do people persist in boring you? With a free 18.52 minute mini-seminar if you want to know more Last week a lady called Linda who sells a …
Read MoreWise words from the Sage of New Jersey – and a film of David Ogilvy
Bob Bly comments on the folly of two witless copywriters who are, I am ashamed to say, British Bob Bly is one of the best copywriters in the U.S. I have learned a lot from him – though I believe …
Read MoreFree lunch! Announcing the worst website in the world contest: Shard brings new meaning to the word “clueless”
How to free your posh restaurant from irritating, demanding customers who clutter it up by eating, drinking, wasting the staff’s time and paying you. I know I keep harping on about how bloody useless most marketers are, but even 50 …
Read MoreOther people’s money is so easy to spend
More insanity from the land of big bucks and no sense Which of us cannot marvel at the half-baked rubbish that passes for thinking in the wild and wacky world of marketing? Last week I read “Kristof Fahy, the chief …
Read MoreThe great marketing delusion: why it won’t save Morrison’s bacon – or yours
Are they off their trolley? Another firm gets things back to front If you want a good laugh with a touch of irony you can always rely on the banks. Barclays commented the other day that they are “wary” of …
Read MoreFive shocking lessons from a lifetime in marketing
Why almost everything marketers do is wrong – and how to make it right In 1956 I walked out of university to become a writer. My father was horrified. “Think of all the money we lavished on your education” he …
Read MoreA yowl of despair from Oz about the world’s biggest crooks
Never mind the banks. Been ripped off by an insurance firm yet? Don’t worry: you will be. God, I am old. It’s 40 years since I first met Malcolm Auld while acquiring an epic hangover on Sydney Harbour. The view …
Read MoreThe March of Marketing Folly proceeds apace – with a little treat from “Mismanagement Today”
Is there any area of human endeavour which gives sanctuary to more fools than marketing? Take this, for instance The March of Folly is a superb book by historian Barbara Tuchman. It deals with failure, mismanagement and delusion in government through …
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